Though the thought of actual zombie invasion seems to be farfetched, the Center for Disease Control and Prevention (CDC) may be thinking differently. In fact, CDC has just made announcements concerning the possibility of zombie apocalypse, and they are encouraging people to get ready for what could only be catastrophic event.
In the announcement, rear admiral Ali S. Khan, MD of the CDC’s Office of Public Health Preparedness indicated that the popularity of the zombie culture only proves that zombie apocalypse could actually happen in the future. He noted how creations featuring zombies show how the living dead can invade nations and penetrate all city streets all the while causing harm to all the live people who blocking their way. And with such zombie-themed works, a lot of people got wondering how they can possibly prepare for the zombie apocalypse in case that that it happens in the future.
According to Khan, to prepare for the zombie chaos, people may follow some standard disaster procedures, including storing water and other supplies and setting up a meeting place for the whole family in case of unforeseeable incidents.
It is good that CDC is showing some concern regarding the said matter. However, the announcement got people curious on how this particular sector of the government suddenly become interested in preparing for zombie invasion.
Well, it seems that the idea for the zombie warning came from Dave Daigle, the head of communications for the CDC’s preparedness department, which has a $1.4 billion budget to spend this year to resolve people’s issues concerning public health-related problems during major disasters, such as hurricanes and earthquakes. Just a while ago, CDC provided aid with Haiti’s cholera outbreak and with the radiation caused by the Fukushima nuclear meltdown in Japan.
Daigle stated that they make their announcements during hurricane season, which starts at June 1, and that they send messages containing the same thing every year. However, the department has no idea whether the recipients do really take the time to read the messages.
Moreover, according to Daigle, informing the people about preparedness plans becomes much easier when they are using zombie themes and viral social-media marketing. In relation to this, the CDC’s zombie post was the first time that the department utilized Facebook and Twitter to launch a preparedness campaign that is not specific for a particular disaster. According to Daigle, the result of the announcement was a success.
The intention of the message about preparedness is great. However, the topic is not really something that the public are very well-interested in. Yet, as Daigle had observed, after posting their announcement on Monday, their servers crashed by Wednesday. The zombie warning incurred 30,000 views, which is triple of the traffic that CDC normally attains for a preparedness warning that has already been posted for 10 days. Daigle already anticipated that their zombie warning would be picked up by more people, but he was surprise to see such as big turnout.
At present, CDC is implementing another gimmick, wherein people are invited to join a video contest for zombie preparedness messages. The CDC is now utilizing some well-known tactics, including the use of popular topics, social media, and people’s participation, which have been proven to be effective to some extent by media outlets, companies, and political campaigns, to disseminate information.
Though some people think that the announcement was just a waste of time and money, Daigle clarified that their plan was not financed by external supporters and that writing the message did not take too much of their time. Moreover, the campaign did not add to the expenses of the department.
However, though the CDC is intent on warning people about the possibility of zombie outbreak, their plan seems to be lacking. Thus, people should not rely on CDC’s advice alone in case that the zombie apocalypse does actually occurs. Notably, the CDCs warning does not have information regarding the use of shotguns, torches, going to high grounds, hot-wiring cars, roaming the grounds during the night, and other strategies that can help people in preventing zombies from invading their homes. Though the warning is well-thought off, it may be proven to be more effective in the event of other disturbances, such as a hurricane.
According to Daigle, it is impossible for them to post anything about weapons because they are a public-health center. Thus, they are leaving it in the hands of the authorities to post advices and warnings regarding the use of weapons during a zombie apocalypse.